Creative label and platform established in Tokyo in 2005 by editor Shun Sato. It freely crosses the media it produces and releases according to the occasion, from magazine editing, advertising production, T-shirt labels, and exhibition planning, to CD and 12-inch record releases. His diverse field and his collaboration with artists such as Tomoo Gokita, EYE (BOREDOMS), Naohiro Ukawa, ILLDOZER, SKATETHING, and WANTO, with whom he has close relationships, have earned him a favorable reputation. After a sudden short break (BEING STONED...), the group will return in January 2019.