GENTLE FULLNESS is a new brand by UK-based STORY mfg. that started in the Spring/Summer 2022 season.
The project named GENTLE FULLNESS is based on the same corporate philosophy of 'people and environment friendly' as STORY mfg. The brand focuses on one of their lifestyles,outdoor activities, based on the corporate philosophy of 'friendly to people and the environment' like Story mfg. The brand has invitedDaniel Pacitti, who also appears in the Story mfg. look book, as an advisor and has taken a different approach to the production process.